KAO Usa - Jergens

JERGENS Base Refresh

Designing the refresh of the base Jergens lotions - the objective was to breathe new life into these SKUs while standing out against competitor brands. This clean and modern design is quick to read the variant name and to navigate the product benefits. Evolving the imagery on the bottle to flood the label while giving it true meaning.

Jergens Holiday 2019

Designed the Limited Edition 2019 Holiday packaging that featured variant names that were a spin on holiday sayings. These lotions bring the holiday celebration and warmth to life on the shelf and to the consumer’s home. Each label features custom foil spark backgrounds.

Jergens Smoothing Avocado

Designed the smoothing avocado packaging that combined oil, oats, and avocado in an energizing way, while adhering to the oil-infused design structure. Developed the cap color through a color process to feel warm and signal avocado to the consumer.